Action on Addiction: Mobile addiction

One Minute Briefs and The Drum invited the creative community to create adverts raising awareness of mobile phone addiction. My idea was to show how smartphone addiction gets in the way of real relationships. The idea was picked as the winner of the brief, and it was featured at Advertising Week Europe, along with the other shortlisted ads. You can see the presentation here http://advertisingweek.eu/replay/#date=2016-04-21~video-id=164~venue=35 (ad featured around 24 mins).

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