ALE Heavylift – the worldwide heavy transportation and lifting company, approached Jask to pitch a design for their Capabilities Brochure, the main tool used to seal contracts on a global scale. My design focused on ALE's tagline – Smarter, Safer, Stronger, using these to section the brochure.
The intention was to have a high quality brochure. I specified a paper-over-board cover using Plike. The finished 300mm square brochure was a perfect size to show off the scale of ALE's projects.
Although unsuccessful, our pitch was praised for the design and theory behind it.
Section intro spread
Each section of the brochure used relevant supporting case studies to back up confident statements.
World map showing the location of each project supported ALE's status as a global market leader